McDonalds to pitch employer brand and recruitment account

McDonald’s is pitching its employer brand and recruitment account.

McDonald’s is pitching its employer brand and recruitment account.

Intermediary Oystercatchers will handle all initial contact for the pitch and will draw-up a shortlist after a strategic review undertaken by McDonald’s to assess its employer brand and recruitment agency requirements.

Agencies will be asked to show how McDonald’s can ensure its employer brand and recruitment advertising is relevant, effective, and aligned with its overall business strategy. Incumbent Barkers Communications have been invited to repitch.

Jez Langhorn, head of talent and education at McDonald’s UK said: “As part of a strategic review of our partner agencies we feel that now is the right time to put this account out to tender.“

Oystercatchers recently sold a stake in its business to procurement specialist 4C Associates in January, designed to help it expand into offering new services, such as specialist procurement advice on industry and agency rate card benchmarking and contract negotiation.

McDonald’s has just announced that it plans to fill up to 25% of its vacancies by the long-term unemployed, defined as out of work for longer than six months, over the next 12 months.

Recommended

Mandarin Oriental appoints LONDON

Marketing Week

Mandarin Oriental Hotel Group has appointed LONDON to handle its global advertising business, moving the account from long-time agency M&C Saatchi International. The agency will work on adapting the hotel group’s “fan” global campaign to the local needs of each Mandarin Oriental hotel worldwide. This includes local language work and creating and implementing launch campaigns […]

Jaguar Land Rover warns on more job cuts

Marketing Week

Jaguar Land Rover has warned that it will need to make further job cuts unless the British government provides financial aid to the marques. The company has already made 500 of its manufacturing workers redundant, and is cutting 150 temporary workers at the end of April. The company says that without government aid, managers will […]