Charities set sights on legacies

Remember A Charity is launching an integrated campaign to encourage the public to look favourably on legacy donations and regard such gifts in their wills as normal.

The campaign has been created by Touch DDB and begins on Channel 4 on March 31 with two humorous 40-second executions themed around the reading of a will. The campaign also runs across press, online, ambient and radio.

In one ad, the deceased’s final wish is to have their coffin decked out as a Harley-Davidson and as the organ plays “Bat out of Hell” a voiceover cuts in to say “Make your last wishes something to remember. After you’ve taken care of your family, please remember a charity in your will and help the work live on”.

The press ads dramatise the story of the last wishes of Humphrey Bogart, Tchaikovsky and Gene Roddenberry.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here