Orange has unveiled the first Orange “Gold Spot” cinema advertising from Fallon, which stars Emilio Estevez.
Fallon was awarded the business in earlier this year and took over from Mother. The ads have a new theme with the well-known characters from the Orange Film Board now working for Orange Film Studios Mr Dresden and Elliott. They now re-purpose existing films rather than hearing pitches from celebrities for new projects.
The ad shows Estevez, star of Young Guns and The Breakfast Club, on the red carpet for the premiere of £re-envisioned” film Saving Private Ryan’s Number. Estevez does not realise that a mobile phone has been inserted into the film and is horrified when he finds out.
The cinema advertising has been extended for the first time to include a digital campaign by Poke. The digital campaign spoofs how movies are promoted on the web.