Orange unveils first Fallon Gold Spot ad

Orange has unveiled the first Orange Gold Spot cinema advertising from Fallon, which stars Emilio Estevez.

Orange has unveiled the first Orange “Gold Spot” cinema advertising from Fallon, which stars Emilio Estevez.

Fallon was awarded the business in earlier this year and took over from Mother. The ads have a new theme with the well-known characters from the Orange Film Board now working for Orange Film Studios Mr Dresden and Elliott. They now re-purpose existing films rather than hearing pitches from celebrities for new projects.

The ad shows Estevez, star of Young Guns and The Breakfast Club, on the red carpet for the premiere of £re-envisioned” film Saving Private Ryan’s Number. Estevez does not realise that a mobile phone has been inserted into the film and is horrified when he finds out.

The cinema advertising has been extended for the first time to include a digital campaign by Poke. The digital campaign spoofs how movies are promoted on the web.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here