RKCR/Y&R unveils ads for 2m Only in London push

Rainey Kelly Campbell Roalfe/ Y&R has devised the advertising campaign for a 2m marketing push to promote London that was revealed by The Mayor of London Boris Johnson earlier this week.

Rainey Kelly Campbell Roalfe/ Y&R has devised the advertising campaign for a 2m marketing push to promote London that was revealed by The Mayor of London Boris Johnson earlier this week.

The overall campaign goes under the banner “Only in London” and will focus on “unique” experiences available in the city, such as the London Eye and the Wimbledon Lawn Tennis Museum. Teaser ads are about to start and the main activity will break towards the end of April.

The London Development Agency-funded campaign aims to boost visitor levels to the capital. Johnson claims it should deliver a 60m boost to the capital’s economy by the end of the year, following a 600,000 boost as a result of VisitLondon’s winter marketing push.

The LDA funding for the campaign has been earmarked as part of Johnson’s 3bn Economic Recovery Action Plan, which is designed to find innovative ways to boost the city’s economy during the recession.

VisitLondon is currently being run by interim chief executive Sally Chatterjee, who took over the role when former chief James Bidwell stood down earlier than expected last November.

Chatterjee was previously deputy chief executive and oversees all marketing, communications and commercial partnerships for the tourist body. She is contracted to run the organisation until March 2010.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here