Scandinavian Airlines appoints TradeDoubler

Scandinavian Airlines (SAS) has appointed its first affiliate marketing agency as it seeks to develop its online marketing strategy and boost internet sales.

The account has been handed to TradeDoubler, and the programme will be overseen by its pan-European affiliate network.

The programme will initially be launched in the UK and Ireland and will be rolled out across Spain, France and The Netherlands in the coming weeks.

The airline says it appointed TradeDoubler on the strength of its expertise in the European affiliate market and did not hold a competitive pitch.

The affiliate programme will be used to complement SAS’s existing online marketing programmes and its various local websites.

Per M¯ller Jensen, vice president of international areas at SAS says that the agency’s “in-depth knowledge of the disparate digital marketplaces across Europe” was key to the appointment.

Matt Adams, International Sales Director, at TradeDoubler says he hopes the company can play a “fundamental role in developing [the airline’s] online marketing strategy and launching its first affiliate programme.”

In the UK SAS works with Carlson Marketing and Total Media Group and last year used to hunt for an agency to promote its Eurobonusmembers scheme.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here