Walkers Crisps has launched a site in support of its relaunched premium crisp brand Sensations.
The site pushes the branding of the crisps and introduces new flavours Buffalo Mozzarella & Herbs and Southern Style Barbecue.
Visitors will be able to engage with comedy content such as a Flavourology section which explains how crisps are made, and download screensavers and wallpapers for their mobile.
Visitors will also be encouraged to leave data through a competition to win crisps and share with friends through social bookmarking.
Zoe Howe, brand manager at Walkers Sensations, said, “An increased online presence gives our consumers an opportunity to interact with the brand they love and to keep up to date with all the latest brand news. This is just the first stage of the Sensations website; we plan further developments over the coming months”.
The work was created by digital agency Jigsaw, and coincides with a TV campaign pushing the new look and flavours.
This story first appeared on newmediaage.co.uk