Asda scores second record market share

Asdas positioning as the nations everyday low price supermarket appears to be paying off as it scores its second consecutive record market share in the latest TNS World Panel Grocery rankings.

Asda’s positioning as the nation’s “everyday low price” supermarket appears to be paying off as it scores its second consecutive record market share in the latest TNS World Panel Grocery rankings.

The Wal-Mart owned giant grabbed 17.5% of the market for the 12 weeks ending March 22, up from 17.1% a year ago, as it continued to steal customers from market leader Tesco, whose share has fallen from 30.8% to 30.4% in the same period.

Morrisons, the fourth biggest supermarket chain, also beat the sector growth average of 6.2%, growing its market share by 7.2% to 11.8% of the market. The sector overall grew more slowly than grocery price inflation which rose by 9.2%.

Meanwhile the top four supermarkets are starting to “contain” the growth of the discounters Aldi, Lidl and Netto, according to TNS which points to “some signs of a slowdown in growth rate”, despite their combined share being up from 5.5% 12 months agao to 5.9%.

Sainsbury’s growth of 5.7% was in line with Grocery sector average, giving them a constant share of 16.1%.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here