Asda’s positioning as the nation’s “everyday low price” supermarket appears to be paying off as it scores its second consecutive record market share in the latest TNS World Panel Grocery rankings.
The Wal-Mart owned giant grabbed 17.5% of the market for the 12 weeks ending March 22, up from 17.1% a year ago, as it continued to steal customers from market leader Tesco, whose share has fallen from 30.8% to 30.4% in the same period.
Morrisons, the fourth biggest supermarket chain, also beat the sector growth average of 6.2%, growing its market share by 7.2% to 11.8% of the market. The sector overall grew more slowly than grocery price inflation which rose by 9.2%.
Meanwhile the top four supermarkets are starting to “contain” the growth of the discounters Aldi, Lidl and Netto, according to TNS which points to “some signs of a slowdown in growth rate”, despite their combined share being up from 5.5% 12 months agao to 5.9%.
Sainsbury’s growth of 5.7% was in line with Grocery sector average, giving them a constant share of 16.1%.