Scandinavian Airlines (SAS) has appointed its first affiliate marketing agency as it seeks to develop its online marketing strategy and boost internet sales. The account has been handed to TradeDoubler, and the programme will be overseen by its pan-European affiliate network. The programme will initially be launched in the UK and Ireland and will be […]
Magners cider managing director John Holberry is to resign from the parent company C&C group.
Barclaycard has signed up to sponsor the Mercury Prize in a four-year deal, taking over from the music award’s previous backers Nationwide with immediate effect. The Mercury Prize recognises the UK Albums of the Year. Last year the award went to Elbow (pictured), for their album The Seldom Seen Kid. Previous winners include Arctic Monkeys […]
Walkers Crisps has launched a site in support of its relaunched premium crisp brand Sensations. The site pushes the branding of the crisps and introduces new flavours Buffalo Mozzarella & Herbs and Southern Style Barbecue. Visitors will be able to engage with comedy content such as a Flavourology section which explains how crisps are made, […]
Green household products brand Ecover has hired branding agency Interbrand to help it boost global sales. The agency says it has been appointed to work on a “large scale initiative” to boost sales across a “broad and dynamic range of categories and geographies.” The Interbrand hiring follows the brand’s appointment of its first international sales […]
The Sun newspaper has launched a new advertising campaign based around its support for the charity Help for Heroes, which is dedicated to supporting wounded military personnel. The TV execution is voiced by Johnny Vegas and thanks those who have given their time to the cause. It uses the music from Hero, last year’s X […]
Ralph Bernard, former chief executive of GCap Media, has been appointed chief executive of the Royal Albert hall. He replaces David Elliott who retires at the end of May after eleven years in the post. Bernard (pictured) has been heavily involved in UK commercial radio in the past 25 years and was responsible for the […]
Mastercard is launching its first-ever corporate social responsibility themed Priceless ad campaign in the UK.
Tesco is to open bank branches in 30 of its stores by the end of the year following a “successful” trial at a store in Glasgow in 2006. Branches in three stores, Brislington in the west country, Coventry in the Midlands and Blackpool in the North East, are to be opened next month offering the […]
General Motors chief executive Rick Wagoner has resigned from the ailing car manufacturer. It comes on the same day as the US government prepares to announce a second bailout for the company. He will be replaced by chief operating officer Fritz Hend…
Nationwide has confirmed that it is to buy the Dunfermline Building Societys branches, sound loans and deposits.
The International Herald Tribune, the global edition of the New York Times newspaper, has relaunched its website and unveiled a redesign of the paper’s print edition. From today (March 30) visitors to the paper’s website IHT.com will be redirected to a new site: global.nytimes.com. The site is edited in New York, Paris and Hong Kong […]
The History Channel UK has appointed Christina Foley as commercial director, replacing Ian McDonough, who left the company in December last year. Foley (pictured), who joins from Sparrowhawk International Channels, will report directly to Tom Davidson, managing director of The History Channel – a joint venture between A&E Television Networks and BSkyB. In her new […]
Music-streaming service Spotify has signed a deal with 7digital to offer MP3 downloads. Spotify will enable listeners to download more than 6m tracks. The offer will be rolled out across all international versions of the application, starting with the UK, France, Spain and Germany. In the future, Spotify will allow users to create and then […]
Online discount voucher company MyVoucherCodes has accused consumer watchdog Which? of bias after it criticised the discount voucher codes sector. Which’s research concluded price comparison sites sometimes offered better deals than voucher sites and the story was widely covered in the national press yesterday (26 March). The discount aggregator says the research is unreliable because […]