The Guardian has lost its leading position as the most visited newspaper website to The Sun after a 15% fall in unique users month on month. The latter has powered forward with a near 25% jump in traffic for February on January. Quality newspapers across the board have seen a drop in their website traffic […]
The Government anti-obesity advertising campaign Change4Life is more than three quarters of the way to hitting its end of year general awareness levels, according to Government figures revealed this morning (March 26).
Strategic marketing agency The Marketing Store has appointed former Design Council director and Channel 4 head of marketing Wendy Lanchin as director of planning and strategy. Lanchin will lead strategic thinking at The Marketing Store and further develop the agency’s intellectual property, research, insight and planning processes. She was Channel 4’s first head of marketing […]
Pernod Ricard UK is to launch the first advertising campaign for Absolut since the drinks giant bought the vodka brand from Vin & Sprit last year.
Next, the high street fashion retailer, saw profits fall by 13.9% for the year to January 2009 due to the adverse economic climate, despite strong growth by its online arm. Profits were down from £498.1m to £428.8m year-on-year, with revenues falling by 1.7% from £3.33bn to £3.27bn. However, Next Directory, its catalogue and internet business, […]
Global advertising network M&C Saatchi says it will continue its global expansion plans this year despite the recession after posting a 19% rise in revenues to 104m in its 2008 results.
Games aimed at adults will be banned from being advertised pre-watershed and marketers will be banned on collecting data on under 12’s without parental consent if proposed changes to the advertising codes are passed. The Committee of Advertising Practice (CAP) has today (March 25) launched a public consultation on its “root and branch” review of […]
Premier League club Fulham has appointed Table 19 to handle its digital and direct marketing accounts. The integrated agency won the business after a two-way pitch against an undisclosed agency and will also work on developing the club’s brand. It will initially work on leveraging the club’s recent success on the field and pushing the […]
Consumer confidence has seen a bounce during the first three months of this year, according to News International Commercial’s recently launched consumer survey. The publisher’s Consumer Eye survey polls more than 3,000 readers of News International titles such as The Sun and The Times on consumer confidence. The first full study undertaken in March by […]
Story is launching a direct marketing campaign for travel company Stagecoach to promote bus travel to new home owners in a Stagecoach region. The national campaign has been devised to highlight the advantages of bus travel over car travel and carries the strapline: “Get to know your new neighbourhood for free with Stagecoach”. The campaign […]
Remember A Charity is launching an integrated campaign to encourage the public to look favourably on legacy donations and regard such gifts in their wills as normal. The campaign has been created by Touch DDB and begins on Channel 4 on March 31 with two humorous 40-second executions themed around the reading of a will. […]
The Advertising Standards Authority has banned a campaign for Mller’s Little Stars range because it misleadingly implies that all the ingredients used are naturally produced.
Despite the much-reported trading down by shoppers to supermarket own-brand offerings, the performance of such products in the annual Reader’s Digest Trusted Brands survey shows little impact. This year’s own brands accounted for just 3% of all the votes cast in the UK-related section of the survey across all categories, except for food retailer. The […]
The Government must act to stamp out “greenwash” by enforcing a tough new environmental labelling system, a Commons committee recommended this week. The Environmental Audit Committee called for a “universal” labelling scheme similar “to those emerging for food products” to instil consumer confidence in environmental labelling. The report said the Government must “be prepared to […]
Rainey Kelly Campbell Roalfe/ Y&R has devised the advertising campaign for a 2m marketing push to promote London that was revealed by The Mayor of London Boris Johnson earlier this week.