Iris has been appointed by UEFA and its partners to create an integrated campaign in the run-up to the Champions League Final in May. The agency’s experiential arm, Iris Experience, is to create a five-day “festival” in Rome to celebrate the conclusion of the tournament in the city on May 27. The events will take […]
Weekly aspirational women’s title The Lady is being re-launched next week following the appointment of Ben Budworth, the great-grandson of founder Thomas Gibson Bowles, as publisher and chief executive. The Lady, which is famous for its classified ads for domestic staff, has been struggling with circulation. The title posted the lowest average net circulation in […]
ITV is to be an official partner of the Special Olympics GB National Summer Games and will broadcast the event nationally for the first time. The broadcaster’s coverage will be through its ITV1 regional news network, which will show daily highlights from the competition. It will also cover the national Torch Relay and profile athletes […]
Microsoft announced last week that it was beefing up its new Consumer and Online division with the appointment of former XBox marketer Mike Fischer as the division’s new chief marketing officer. Fischer’s appointment comes hot on the heels of Microsoft poaching Project Kangaroo chief Ashley Highfield to head the Consumer and Online business. Highfield’s remit […]
Recipe for promotional campaign success
For the past thousand years, Radio 4’s Today programme has relied upon the best marketing there is. A single sentence that assumed the quality of a universal truth. The Today programme sets the day’s news agenda. Does the news programme need any further marketing? One would think not. But the Today programme team has created […]
If the Big Bang can be mistaken for pigeon droppings, imagine the insights to be found by poking around the results of marketing effectiveness surveys
As consumers rein in spending, they are thinking more about where they shop and what they buy. To ensure brands make it onto shopping lists, they need to understand people’s purchasing motives
Morrisons has made record profits this year and market share is up, a testament to its turnaround strategy and its marketing, which affirms that quality food doesn’t have to cost more. By Ruth Mortimer
Content is central to the success of online advertising. But brands cannot afford to take a Big Brother approach, they must make their ads as personal as possible. Joe Fernandez reports
All the unscrupulous individuals and industries that put self-interest and profit before social responsibility await a fate worse than horsewhipping
Television advertising of some cereal and crisps will still be banned during children’s programming following a controversial decision by the Food Standards Agency (FSA) to ignore an independent review recommendation. An independent review panel had recommended the FSA revoke a “protein cap” designed to stop foods high in sugar and salt escaping the ban because […]
McDonald’s is pitching its employer brand and recruitment account.
The Royal Air Force has appointed Agency Republic to work on digital activity for its integrated recruitment campaign. The appointment follows a four-way pitch managed by the Central Office of Information (COI). Agency Republic will work with the RAF’s above the line agency DLKW and MGOMD and i-level, who both work on the media strategy, […]
Honda is to launch a ‘green’ campaign online next week, titled Good to Grow, in support of its Honda Insight model. The gardening-themed campaign aims to highlight the model’s Eco Driver Assist System. The system shows plant icons growing on the dashboard depending on how efficient the driver using the car is. Honda is challenging […]