Magners pushes Pear variant in marketing drive
Marketing WeekMagners is launching a campaign to support its new Pear variant.
Magners is launching a campaign to support its new Pear variant.
Vodafone has promoted Harit Nagpal, currently director of marketing and new business of its Indian operations Vodafone Essar, into a global role to be based in the UK. It is not clear at this stage what senior marketing position he will take on, but he is expected to report to global chief marketing officer, Frank […]
A new report into nutritional food labelling among European Union states and Turkey, has revealed that the UK is by far the leader in displaying front-of-pack nutritional information. The European Commission’s European Food Information Council has found that front-of-pack labelling, referred to as the traffic light labelling system in the UK, appeared on 82% of […]
BBC Worldwide is shutting its eleven-year old Good Homes monthly magazine, according to reports. The title lost 20% of its readers in the last ABC audit for the six months to December 2008 compared to the same period in 2007, meaning it dropped out of the home interest top ten titles. The title’s 97,725 circulation […]
Car manufacturer Chrysler is expected to enter bankruptcy protection after failing to meet a US government deadline to finalise a major restructuring plan. The Obama administration had set Chrysler a deadline of midnight tonight Washington time (5am Friday BST), but White House official says bankruptcy now looks inevitable. Chrysler has already received a $4bn (£2.7bn) […]
EMI Music has bolstered its licensing, brand partnerships and synch division with two new senior appointments and a restructure. The appointments come shortly after the naming of Bauer Media chief marketing officer Andrea Vidler as the music company’s new UK president. Bob Workman has been recruited as senior director brand partnerships, Europe. He joins from […]
Integrated agency Bray Leino has formed a strategic partnership with digital brand experience agency iblink to better help service its clients. Bray Leino, part of the Mission Marketing Group, will look to iblink to create and run its experiential campaigns. Iblink launched four years ago an combines digital knowledge with live brand experience activities. Projects […]
Consumer goods multinational Procter & Gamble reported its net sales slumped by 8% to $18.4bn in the three months to the end of March.
Carat has appointed Diffiniti chief Robert Horler as its new managing director to take up the responsibilities previously handled by Neil Jones. The appointment sees a highly experienced digital executive take the reins of a “traditional” media agency for the first time. Horler will work closely with deputy managing director Steve Hobbs. Horler is currently […]
Independent News and Media, owner of The Independent newspaper, says it made a pre-tax loss of €161.4m (£144.9m) loss last year and states it is unlikely to meet its obligations to bondholders, having failed to reach a new deal. The publishing group says profit fell 165% last year from €248.4 (£222.5m) as it struggled in […]
The Department of Health is launching a hygiene awareness campaign to help combat the spread of swine flu today (April 30). The campaign takes in television, print and radio and has been commissioned by the Department of Health. DDB London has devised the campaign that advises people to wash hands after journeys on public transport, […]
EDF Group has launched a statutory review of its media planning and buying accounts in the UK and France. The review is being led from the energy company’s base in France. The group currently works with Media Planning Group, which was appointed to the UK business two years ago, for media duties in both territories. […]
BSkyB attracted 80,000 new customers in the first three months of the year, while a cut in the cost of Sky HD helped it attract 243,000 new customers. The satellite broadcaster’s adjusted revenue was up 7% to £3.96bn in the nine months to March 31, while adjusted operating profit rose 13% to £589m. The total […]
AG Barr is launching a musical-themed advertising campaign for its flagship soft drink brand Irn Bru. The ad, created by the Leith Agency, forms part of a £2m marketing investment for the brand between May to July. Activity will include outdoor and a major online presence on social networking sites. The TV ad is set […]
Sport Media Group, owner of the Sunday and Daily Sport newspapers, says it is no longer considering a sale after agreeing new financing. The group announced in February that it was exploring opportunities to sell the business “in part or whole” but says it no longer in discussions with any third parties. The newspaper firm […]