Futurebrand loses place on COIs 5m agency list

News2-sean-larkinsCentral Office of Information has dropped Futurebrand, Dragon and Brandsmiths after a review of its £5m marketing, brand and strategy roster.

Interbrand, RKCR/Y&R and Dave are among the new agencies added to the list of 54 approved to compete for government and public sector contracts.

Twenty-two agencies have lost their place on the roster in the first shake-up since 2005, which was sparked by a new European Directive governing government procurement processes.

McCann Erickson, CHI & Partners and Circus are among the 20 agencies that have held on to their places on the roster, which has been slimmed down in total by ten places.

The agencies have been split into lots, which means they will be eligible to pitch for contracts according to their specific expertise, spread across seven broad categories including marketing communications and branding. The agencies are then grouped within sub-categories including social marketing strategy development and innovation.

COI is one of the biggest spenders on advertising in the UK. Sean Larkins (pictured), COI deputy director of strategic consulting, says the “best” have been appointed to “help solve some of the UK’s most complex communications challenges” and deliver “significant returns on investment” for COI clients.

Futurebrand’s loss will be another blow to the agency, which axed its senior management team earlier this month, including managing director Jasmine Montgomery, managing creative director Tina Prior and head of strategy Piers Guilar (MW March 18).

The full marketing brand and strategy roster, including PR agencies, now reads:  What If! Innovation, 23 Red, 8hwe Ltd, Antennae, Bang Communications, Barkers Scotland, BD Network, Bell Pottinger, Berkshire Consultancy, Blue Rubicon, Bright Europe, Burston-Marsteller, CHI & Partners, Circus, Corporate Culture, Corporate Value Associates, Dave, Dialogue by Design, Dig For Fire, Digital Public, Diva Creative, Dr Foster Intelligence, Experience Communications, Fishburn Hedges, Fuel, Futerra Sustainability Comms, Grant Thornton, Henley Centre Headlight Vision, Interbrand, Leo Burnett, Livity, Lloyd Northover, McCann Erickson, Mediaedge:cia, Naked Comms, Omobono, Oxford Strategic Consulting, Oxygen Brand Consulting, Partners Andrews Aldridge, Promise, Quadrant Consultants, RKCR/Y&R, Smith & Milton, Talk PR/Audience, TBWA Manchester, The Boston Consulting Group, The Brand Union, The Hub, The Team, Trajectory, UffindelWest, Uscreates.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here