Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste as director of tourism for the UK.
He replaces Carol Hay, who is joining the Caribbean Tourism Organisation as European marketing director. He takes responsibility for all marketing and advertising for the tourism authority’s positioning and brand in the UK.
Antigua and Barbuda uses UK-based My Giraffe as its lead marketing agency.
Modeste was previously director of marketing worldwide for Jolly Beach Resort & Spa in Antigua. He is a former director of tourism for St Lucia Tourist Board.
He will report to the CEO of Antigua and Barbuda TA Colin James. James says: “I look forward to working with Peter Modeste to build the capacity of our UK & European offices which is necessary to take the marketing and promotion of Antigua and Barbuda to the next level.”
Last year Antigua’s tourism body was thrown into crisis following the murder of two British honeymooners on the island.