Dr Pepper ‘worst’ tagline returns

drpepperMother has devised the first new Dr Pepper television campaign to appear since 2003 under the brand’s familiar “What’s the worst that could happen?” banner.

The ad is set in an American college and shows a student visiting the nurse for an innocent injury but the public announcement system has been left on and everyone hears the humorous conversation and misunderstandings that follow.

The campaign launches on Friday (April 3) and coincides with a limited edition bespoke pack campaign from Epoch. It will also be supported by a peer-to-peer sampling campaign that will see advocates aged 16 to 20 distributing 150ml cans.

Coca-Cola Great Britain is building on the double-digit volume growth it saw for Dr Pepper in 2008 after increasing marketing investment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here