Lloyds TSB and HBOS start review of media accounts

Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively.

Lloyds TSB Group has a media spend of about £41m and HBOS £43m.

The review of the media businesses began yesterday (Tuesday) and is being led by Joe Clift, who was recently appointed head of brand and customer marketing.

ZenithOptimedia and Vizeum will repitch alongside two other unnamed agencies. The pitch will be handled through Media Sense.

Lloyds TSB group marketing director Nigel Gilbert says: “In the current environment and as we bring the Lloyds TSB and HBOS businesses together, it makes sense for us to take a look at how we structure our media planning and buying relationships.

“We are intent on working with the very best across the industry, to ensure we have the best possible model consistent with our future brand and business plans”.

Lloyds Banking Group was formed in January after Lloyds acquired HBOS.

The group recently announced a number of senior marketing appointments following the acquisition.

In addition to Clift, the group confirmed Catherine Kehoe will continue as head of brand and customer marketing for Lloyds TSB, and Steven Griffiths will be head of brand and customer marketing for the Halifax and Bank of Scotland brands.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here