Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour.
The band is exploring a number of potential sponsorship opportunities including naming rights, branding, sampling and licensing opportunities for the 31-date winter tour, which starts in November.
Pete Davis, managing director of marketing ideas website Getmemedia.com, which launched the band’s search for brand partners, says the downturn in advertising revenue in traditional media should prompt marketers to look for alternative methods of “encouraging brand awareness and loyalty with a mass audience of 100% committed fans”.
Despite the absence of chart success, bands of Status Quo’s era continue to enjoy considerable success on the road. The band played to over 300,000 people last year while this year’s winter’s tour will be seen by 150,000.
Live music has been booming in recent years with bands and retailers keen to capitalise though sponsorships and tie-ups.
Girls Aloud is reportedly looking for a sponsor for its forthcoming tour while HMV Group recently moved into live music via a joint venture with venue operator Mama Group. Three famous venues will be rebranded with HMV’s name, and tickets will be sold in its stores.
Earlier this month, Barclaycard agreed a sponsorship deal with concert promoter Live Nation as part of a wider strategy to associate the brand with music.