Status Quo seeks sponsor for 40th anniversary tour with Getmemedia

Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour.

The band is exploring a number of potential sponsorship opportunities including naming rights, branding, sampling and licensing opportunities for the 31-date winter tour, which starts in November.

Pete Davis, managing director of marketing ideas website, which launched the band’s search for brand partners, says the downturn in advertising revenue in traditional media should prompt marketers to look for alternative methods of “encouraging brand awareness and loyalty with a mass audience of 100% committed fans”.

Despite the absence of chart success, bands of Status Quo’s era continue to enjoy considerable success on the road. The band played to over 300,000 people last year while this year’s winter’s tour will be seen by 150,000.

Live music has been booming in recent years with bands and retailers keen to capitalise though sponsorships and tie-ups.

Girls Aloud is reportedly looking for a sponsor for its forthcoming tour while HMV Group recently moved into live music via a joint venture with venue operator Mama Group. Three famous venues will be rebranded with HMV’s name, and tickets will be sold in its stores.

Earlier this month, Barclaycard agreed a sponsorship deal with concert promoter Live Nation as part of a wider strategy to associate the brand with music.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here