Thomas Cook hands HMDG foreign exchange project

Thomas Cook has handed Hurrell Moseley Dawson Grimmer (HMDG) an advertising project to work on its foreign exchange offering.

It is believed that HMDG was handed the brief after a pitch against other agencies. Thomas Cook’s lead agency in recent years has been Company of Angels. The work, under the banner “Get more money for your money at Thomas Cook”, has already broken and embraces press, outdoor and in-store activity.

The company is keen to stress to travellers that Thomas Cook will beat the exchange rate offered by the Post Office.

Thomas Cook is also sponsoring the new ITV1 game show The Colour of Money, hosted by Chris Tarrant. It is using the sponsorship to promote its foreign exchange service in a deal brokered by Arena BLM. The sponsorship idents were developed by Addition.

The Red Brick Road was in talks with Thomas Cook earlier this year but did not pursue further negotiations.

The holiday company recently appointed former Abbey marketer Michael Johnson to work at group level and he has been handed the title group brand director. He was recruited by Angus Porter, his former boss at Abbey and BT and who is now group strategy director at Thomas Cook.

Head of channel marketing Jonathan Smith left the company earlier this year and executive director of marketing Simon Carter left last September.

HMDG recently unveiled its launch campaign for the new version of Wired magazine, which is being published by Cond頎ast.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here