FX appoints Quiet Storm

Quiet Storm has been appointed to FX UKs advertising roster and has created a campaign to push the TV channels new series of US show Dexter.

Quiet Storm has been appointed to FX UK’s advertising roster and has created a campaign to push the TV channel’s new series of US show Dexter.

The agency won the brief after a pitch against two other undisclosed agencies and has created a print, outdoor and digital campaign to break ahead of the third series of the show, which premieres in the UK on April 24.

Media planning and buying for the campaign is being handled by Walker Media.

Last year, FX, which is a wholly-owned subsidiary of Fox International Channels, launched an online campaign to push the second series of Dexter, which stars former Six Feet Under actor Michael C Hall.

The ‘Dexter Hit List’ featured a personalised video application that allows users to send friends a video of a police press conference in which they appear as the main suspect in a police investigation.

FX launched in the UK in January 2004 and was the first to run Dexter, which stars former Six Feet Under actor Michael C Hall as well as acclaimed US shows NCIS, The Wire, Generation Kill and Family Guy.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here