New car sales fall by 30%

New car registrations fell by 30.5% in March, to 313,912 units, according to latest figures from the Society of Motor Manufacturers and Traders.

Further, in the first three months of the year the number had fallen by 29.7%, or by over 200,000 units. However, diesel and small cars saw market share improve during March.

The Ford Fiesta was the best selling model for a fifth successive month in March.

Paul Everitt, SMMT chief executive says the fall in the market shows that the Government needs to do more to boost confidence.

“A scrappage scheme will provide the incentive needed and the evidence is clear that schemes already implemented across Europe do work to increase demand. The UK is the only major European market not to implement a scheme,” he says.

Hopes of a recovery are now being pinned on the Chancellor, Alistair Darling, announcing measures to aid the embattled automotive industry in the Budget later this month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here