Coke Zero launches new global campaign

Coca-Cola Zero is launching a major global campaign featuring the tagline The Impossible Made Possible.

Coca-Cola Zero is launching a major global campaign featuring the tagline “The Impossible Made Possible”.

The campaign, created by Grey Kobenhavn, will launch in the UK today (April 7), and is also set to roll out in Scandinavia this week.

It will encompass TV, cinema and outdoor. Digital advertising has also been created by Glue.

The ads will continue to centre on the depiction of real life situations and ideals, aimed at the brand’s target male 20-something consumer.

Using over-the-top humour, the TV ad features the “hero” waking up next to a girl in her messy bedroom. As she saunters off to the shower, he enters every young man’s worst nightmare when, as he reaches for a chilled bottle of Coke Zero, her father begins knocking on the door.

After gulping down the drink, the tagline “‘Coca-Cola Zero’ presents ‘The Impossible Made Possible’” flashes on screen as a SWAT team crashes through the window to help tidy the flat.

In an action-packed finale, the girl emerges from the shower to find her boyfriend, decked out in SWAT gear, being airlifted to safety.

Cathryn Sleight, Coke marketing director, says: “The tongue-in-cheek humour woven into this campaign reinforces the message that the impossible – such as great ‘Coke’ taste, zero sugar – can happen.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here