IPC Connect launches 2.5m TV campaign for Look

IPC Connect is launching a 2.5m TV campaign pushing its weekly fashion publication Look.

IPC Connect is launching a £2.5m TV campaign pushing its weekly fashion publication Look.

Five different executions of the TV ads will break today, initially running for three weeks. The creative is based on showing how particular items of clothing, such as jeans, dresses or heels, can make a woman feel.

The ads follow a Look branded fashion swap event earlier this year. Over 1,300 came to the temporary Carnaby Street set-up to swap fashion with other Look readers.

The TV ads were developed by creative agency Grey London, with media planning by MedicCom.

February ABC figures for Look were up 2.3% on the year to over 314,000.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here