Comedy Central is rolling out a major marketing push in support of its rebrand.
The seven figure marketing campaign will use print, outdoor, online and PR activity to mark its move away from being known as Paramount Comedy.
The ‘Big on Comedy’ campaign will seek to educate consumers of the channels rebrand and push them to the new comedycentral.co.uk.
Outdoor work will feature posters of American comedienne Sarah Silverman and characters from South Park causing ‘mischief’ around famous London landmarks.
The work has been created by advertising agency Karmarama, with media planning and buying by Equinox.
Karmarama’s TV production company Kream has also produced a series of TV idents showing giant Comedy Central logos as nine UK landmarks.
Comedy Central MD Jill Offman said the campaign was designed to appeal to fans of the channel and future viewers.