Shop Direct launches Woolies Easter micro site

Shop Direct, the new owners of the yet to re-launch Woolworth’s brand, has launched an Easter microsite to keep future customers engaged and logged online during what would have been a crucial retail period for the retailer.

The site, woolieswonderland.co.uk, features a virtual easter egg hunt game in which participants can enter a prize draw to win a “family home entertainment system.

The site is the latest ploy by the new owners to keep customers interacting with the brand online ahead of the full Woolworths.co.uk store, which it expects to launch in June.

It has a blog and message board at its interim site and has launched a twitter feed launched shortly after the brand was purchase by the group, which is owned by Telegraph owners the Barclay Brothers,

Mark Newton-Jones, Chief Executive of Shop Direct, the new owners of the Woolworths name said: “For most of us, there is a real sense of tradition in getting an Easter egg from Woolworths.

“This year, of course, the stores have gone from our high streets but we wanted to keep up with that tradition by providing our customers with virtual Easter eggs online.”