Sky appoints Bigmouthmedia

Sky has appointed Bigmouthmedia to the natural search account for its Online Sales and Marketing (OSM) division, ending its 18-month search relationship with Diffiniti.

Sky and Diffiniti are understood to have reached a mutual decision to end the search deal as part of an assessment of the former’s agency relationships, following the hiring of Louise Mullock as its head of online marketing last July.

The media company had already dropped Diffiniti from its SEO account for the Online Business Unit, which manages content for Sky’s online properties, appointing Intelligent Positioning in January.

Diffiniti will continue to manage Sky’s £15.7m online media account, to which it was appointed in January 2008, while Unique Digital remains as Sky’s paid search agency.

A Sky spokesman confirmed the account move, adding, “Diffiniti remains our media agency and an integral part of our digital roster.”

Louise Mullock told new media age that Sky wants its search agencies to work more closely together on its marketing activity.

“We’re trying to align our PPC and SEO strategy,” she said. “I’m working to get Unique and Bigmouthmedia to come up with joint tactics.”

Sky originally appointed Diffiniti to the combined SEO account in August 2007 alongside Unique Digital in a £5m pitch, replacing i-level (nma 23 August 2007).

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here