Scottish & Newcastle is to launch a marketing campaign to push its Foster’s Scuba brand.
The campaign, created by M&C Saatchi with media planning and buying handled by MediaVest, includes outdoor, press and online activity and will use the strapline “Foster’s Scuba. Our Best Ever Tinny”.
Outdoor activity will include digital panels on the London Underground and on giant screens at nine London railway stations.
The press campaign will run from May in The Sun, Daily Mirror and the Daily Star as well as men’s lifestyle magazines including Loaded, FHM, Nuts, Zoo, Sport and Shortlist.
Scuba launched last year as S&N UK’s “biggest ever off-trade product innovation” and has a widget designed to accommodate lager’s more carbonated liquid.
Last month, S&N launched its “Game On” promotional activity for it’s Foster’s brand. The on and off-trade campaign linked the larger to a number of gaming activities and ran in pubs and on 133m cans of the lager.