EBay appoints BBH to 15m pan-Euro account

EBay has awarded Bartle Bogle Hegarty its estimated 15m pan-European advertising account.

EBay has awarded Bartle Bogle Hegarty its estimated £15m pan-European advertising account.

It followed a pitch against Fallon and French agency, Legg. Albion, Euro RSCG in France and Springer & Jacoby in Germany were involved at an earlier stage of the pitch.

BBH will begin work on digital and interactive activity, then target mass media.

The online auctioneer called the review earlier this year. European marketing director Torsten Schuppe led the review.

The move formed part of eBay’s strategy to appoint an agency that can handle pan-European briefs following the consolidation of European marketing to a central team in Switzerland. the team works alongside its international advertising division, already based in Switzerland and led by Christian Kunz.

EBay is also reviewing its UK media account, currently held by PHD. The £1.2m pre-Christmas media account was awarded to Carat on a temporary basis last November.

This month, Alex Marks joined eBay Advertising International as its head of business marketing. He will report to Kunz. Marks will be responsible for developing marketing strategy in the UK and international markets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here