McCann Erickson Manchester has been appointed to handle the relaunch of the Seven Seas children’s vitamin brand Haliborange.
Seven Seas has devised a new creative platform under the banner “Let them shine” and will introduce a new Haliborange range of Omega-3, probiotic and multivitamins for babies and toddlers, children aged between three and 12 and teenagers.
Design consultancy Sprin- getts Brand Design has created the packaging, design and logo.
Haliborange is also working with Professor Amanda Kirby of University of Wales, Newport on research into the link between Omega-3 and child development.
Emma Firth, UK and international marketing manager for Haliborange, says/ “The children’s vitamins, minerals and supplements category is lacking investment and innovation. This presents a great opportunity for Seven Seas and the Haliborange brand as we look to provide consumers with innovation that addresses their needs.”
Seven Seas recently signed a sponsorship deal with The Daily Telegraph to promote its JointCare range.
Seven Seas is owned by the US pharmaceutical company Merck. Seven Seas currently uses Principles Communications to handle marketing for three of its other brands: Joint Care, Cod Liver Oil and Multibionta.