Minxybingo launches first TV ad

minxy_stillsGala Coral is launching its first TV campaign for online bingo brand Minxybingo.com

The ad comes as the gambling giant looks to raise awareness of its female-focused offering. Aimed at women aged 25 to 34 years old, Minxybingo.com sits alongside Gala Coral’s market leading Galabingo.com, which last year helped drive the company’s ecommerce division up 13%.

The Minxybingo.com ad features the winner of a search to find the UK’s “minxiest minx”. The search, run in partnership with gossip site Femalefirst.co.uk, encouraged women to send in photographs and stories describing why they were minxes.

Visitors to Minxibingo.com will also be able to download a video featuring choreographer Deanne Berry from the Eric Prydz’s music video “Call on Me”.

The TV ads will be supported by online activity, including competitions, giveaways, games and discount promotions. The ad is part of a wider campaign by Iris, which has worked with Gala since 2003.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here