PepsiCo launches campaign for premium crisp brand

PepsiCo is launching a major ad campaign to support its new premium potato chip brand, Red Sky.

Created by Abbott Mead Vickers.BBDO, the TV ad features the voice of actress, Felicity Kendall and the song, Honey Tree, by a new band called The Mostar Diving Club. The animated ad includes the strapline “From Nature’s Kitchen”.

It launches on Channel 4 this weekend (April 4). Media planning and buying was handled by OMD.

The ad will emphasise the brand’s natural positioning, with the crisps made with 100% natural ingredients. It also claims to be the first to come in paper packaging from sustainable sources and accredited by the Forest Stewardship Council.

Together with TV, the campaign encompasses digital marketing, press, point of sale, consumer PR and major trial activity.

Red Sky is also working in partnership with the charity, Cool Earth, so every 150 gram bag sold triggers ten cubic feet of endangered rainforest will be saved via funding channelled to the organisation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here