Walt Disney creates EMEA ad sales role

The Walt Disney Company has appointed Peter Fitton to the new role of vice president of ad sales and promotions for Europe, the Middle East and Africa.

Fitton will move from his previous position of vice president of international sales for Disney Media’s advertising sales and marketing group, based in New York.

Effective immediately, he will manage the entire ad sales and promotions teams throughout the EMEA region, with an initial focus on media networks and online.

The online component of his responsibilities comprises of the company’s portfolio of kid-focused television channels and online destinations, including Disney Channel, Playhouse Disney, Disney XD, Cinemagic, Jetix.com, Disney Online and Disney Family.

He will report to Diego Lerner, EMEA president of The Walt Disney Company.

In the future, Fitton will also oversee the growth of the organisation into a fully integrated and consolidated advertising and promotions group to include all products and services, across all lines of business, franchises, and properties across the region.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here