McArthurGlen unveils TV push

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Designer shopping outlet chain McArthurGlen is launching an integrated campaign with a regional television ad created by Clear Marketing Communications.

The 20-second ad launches this week and focuses on the brand’s core proposition of offering “60% off every day” from designer and high street names.

In addition to a generic version, seven variations of the ad have been created for McArthurGlen’s seven outlets. TV activity is planned in Central Scotland (Livingston), Central East Macro (East Midlands), Meridian East (Ashford), Central South/HTV West/Meridian Valley (Swindon) and Emley Moor / Tyne Tees Bilsdale (York). The campaign will also run across press, radio, outdoor and online. Media planning and buying has been handled by Carat.

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