Lisa Snowdon, the TV and radio presenter and model, has signed up to be the face of Schwarzkopf’s Supersoft Smoothies haircare range.
Snowdon will front a campaign launching this month through a series of advertising features, magazine interviews and online activity.
Snowdon currently co-hosts the breakfast show for Capital 95.8, with Johnny Vaughan. She is also the host of Britain’s Next Top Model.
Former Spice Girl Emma Bunton was previously the face for Supersoft. The natural hair care range is positioned as containing yoghurt proteins and is available in five varieties.
Jo Blackmore, brand manager for Supersoft, says: “Lisa is perfect for the Supersoft Smoothie range. Not only is she an incredible natural beauty with fantastic hair, but she’s successful and outgoing meaning women of all ages can easily relate to her.”
Last year, the Henkel-owned haircare brand, Schwarzkopf, launched its first online advertising campaign to promote its Pro.Styling product.
The “Hair Police” was created to caution internet users with bad hair and give tips on how to improve their style.