Chicago Town Pizza launches aggressive ad campaign

Chicago Town Pizza is launching a television advertisement as part of a 2 million marketing campaign focusing on its new brand proposition of Tuck In tonight (April 17).

Chicago Town Pizza is launching a television advertisement as part of a £2 million marketing campaign focusing on its new brand proposition of “Tuck In” tonight (April 17).

The chain is battling for share against rivals such as Pizza Hut and Domino’s and the campaign will focus on Chicago Town’s frozen pizza Takeaway range. The activity will use a “Voted tastier than Domino’s and Pizza hut” claim.

The campaign will be supported by a 100% money-back guarantee on more than 1.2 million packs if customers do not agree with the claim.

The national television campaign will run for eight weeks and the “Voted Tastier” line replaces a “Most people prefer” positioning. It is now extended across all three of Chicago Town Takeaway’s flavours. The campaign has been devised by CheethamBell JWT.

Chicago Town is now owned by Dr. Oerker and the Takeaway product and its packaging have also been overhauled.

Pizza Hut UK chief executive Alasdair Murdoch recently stood down and was replaced by Jens Hofma, chief executive of KFC Germany.

Recommended

Walt Disney creates EMEA ad sales role

Marketing Week

The Walt Disney Company has appointed Peter Fitton to the new role of vice president of ad sales and promotions for Europe, the Middle East and Africa. Fitton will move from his previous position of vice president of international sales for Disney Media’s advertising sales and marketing group, based in New York. Effective immediately, he […]

Co-op launches online TV channel

Marketing Week

The Co-operative group has launched an online TV channel to showcase its ethical credentials as part of a sponsorship deal with ethical media site Ethical.tv. The supermarket to financial services group will gain a permanent outlet for its various campaign film clips and programmes on themes ranging from fair trade to cruelty-free household products and […]

CMW offers Peugeot drivers a 308 CC experience

Marketing Week

Peugeot is launching a direct marketing campaign to support the launch of its new luxury model. The campaign, created by CMW, is being aimed primarily at existing Peugeot drivers, with selected consumers sent a personalised invitation to attend VIP Test Drive events at upmarket country hotels. Participants will be able to test drive the new […]