Subaru signs Olympic medalist

Subaru, the car manufacturer, has drafted Olympic medalist event rider Sharon Hunt as its new brand ambassador.

As part of the sponsorship deal Hunt (pictured) will help promote Subaru at the events she will compete in throughout the year.

Hunt is ranked among the top 50 eventers in the world. Subaru also sponsors fellow event riders Oliver Townend and Emily Llewellyn.

John Fossey, Subaru UK brand director, says: “Sharon will be at all the major competitions throughout the summer with her vehicle and we are delighted to be partnered with such a committed and talented competitor.”

In March, Subaru appointed integrated agency Palmer Hargreaves Wallis Tomlinson (PHWT) to handle its UK ad business.

The West Midlands-based agency had previously handled the account until 2005. It won the business back from Miles Calcraft Briginshaw Duffy.

In November, Kenyon Neads was promoted to the role of marketing director for the Subaru and Isuzu brands. He moved from his position as brand manager of Isuzu. He replaced Lawrence Good, who became managing director for the business at the start of last year.

Recommended

Pernod Ricard appoints Euro RSCG for global ad duties

Marketing Week

Pernod Ricard has appointed Euro RSCG to handle the global creative account for its Jacob’s Creek wine brand. The agency’s Sydney office won the worldwide business following a review involving Saatchi & Saatchi, DDB and BBDO, according to reports. The account was previously handled by Adelaide-based agency Clemenger BBDO. The win comes a year after […]

Universal and YouTube launch joint music video service

Marketing Week

Universal Music Group and YouTube have officially announced the launch of a joint music video service Vevo. The two will share any advertising revenues generated by the service which will feature full-length, high quality music, artist and user generated videos from Universal. Universal is keen to use Google’s video technology to showcase its content and […]