Kellogg’s has launched a new TV ad for its Crunchy Nut Clusters cereal, marking the cereal’s first return to screens since December 2007.
The campaign will form part of Kellogg’s £5m marketing investment into its various Crunchy Nut cereal brands over the next three months. The new executions have been created by JWT London.
The ad features people eating Crunchy Nut Clusters in new and unusual ways, such as in skewers on a BBQ and using chop sticks to dunk the clusters in a chocolate fountain.
Kellogg’s is hoping to increase awareness of Crunchy Nut Clusters by placing emphasis on the “tasty caramel and irresistibly chunky clusters”.
There are also new ads for Kellogg’s Crunchy Nut Original, continuing on with the “Ludicrously Tasty” campaign. It will highlight the connection felt between Crunchy Nut fans and their favourite cereal.
Kevin Butterworth, Crunchy Nut brand manager, says: “More than ever we are finding that consumers are sticking to the brands they know and love which is reflected in the growth we are enjoying on the Crunchy Nut brand.”
The current TV support for Crunchy Nut Original and Crunchy Nut Bites will continue throughout April. The new Crunchy Nut Original ad will begin to appear on screens from May 25.