Kerry Foods hunts BTL agency for Cheesestrings brand

Kerry Foods is searching for an agency to handle the below-the-line account for its Cheesestrings brand.

There is currently no incumbent on the business. The agency will work alongside the brand’s above-the-line agency, Fallon.

The BLT account will have a sales promotion focus, including on-pack and in-store activity. Although a formal pitch has not been announced, a Cheesestrings spokeswoman says the AAR has begun speaking to agencies.

In 2007 Kelly Rafferty was appointed marketing manager with the objective of returning Cheesestrings back to growth.

Fallon tightened its stranglehold on the business when it was awarded the digital advertising component late last year.

Kerry Foods reviewed its £5m ad account in March last year, less than 12 months after incumbent the Quiet Storm kept the business following an abortive review.

The food company consolidated its £13m media account for the UK and Ireland into Vizeum, following a three-way pitch. It went up against fellow incumbents, Universal McCann and Starcom Mediavest Group.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here