Kiss removes display ads from home page

Kiss, the Bauer-owned radio station, has revamped its website as it removes display ads from its home page.

The national radio brand’s site, currently in beta, focuses on social media and video and aims to improve the user experience.

The decision to remove third party ads follows similar moves by broadcasters Channel 4 and Five.

Bruce Mitchell, head of digital at Kiss, said, “Home page advertising should be about providing something unexpected and creative rather than predictable. Users should feel our commercial partners are brands we value working with, and their message should be presented in a way our users will react well too.”

The site was built by digital agency Clicked Creative.

Five cut ads from its home page when it relaunched last year (nma 18 December 2008).

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here