Marketing director in place at Chessington theme park

ChessingtonMerlin Entertainments has appointed Jon Fish as the new marketing director for Chessington World of Adventures.

Fish takes up the position at Chessington previously held by Carolyn London. He is a former marketer for Phones4U and Jongleurs Comedy Clubs.

Earlier this year Chessington restructured its management and appointed David Smith as divisional director. He replaced Mike Vallis, who moved to sister attraction Thorpe Park. Smith was previously finance and retail director for Alton Towers.

Chessington opened its doors for the 2009 season on March 28 and introduced fresh characters within the park and two new restaurants.

The appointment comes as Merlin Entertainments bids to take advantage of the trend for British holidaymakers to stay in the UK as their vacation budgets are hit by the economic downturn.

The Merlin group, which owns SeaLife, Legoland, The London Eye and Madame Tussauds among other visitor attractions, recently launched a Merlin Annual Pass supported by the group’s first corporate branding campaign. The campaign was created by Delany Lund Knox Warren.

The company has just topped the 2009 Sunday Times PricewaterhouseCoopers Profit Track 100 league table. The table features Britain’s 100 private companies with the fastest growing profits.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here