Shaun Bailey named DMA Agencies Council chair

The Direct Marketing Association has named Shaun Bailey, managing director of Jacob Bailey, as its new elected chair of the DMA Agencies Council.

He replaces former chair Chris Arnold, who stepped down in March after four year’s service.

Bailey will formally accept his chairmanship at the council’s next meeting on 27 April. Carlson managing director John Hiney has been elected as the council’s new vice chair.

The DMA Agencies Council works on providing thought leadership on a range of relevant issues that for DMA agency and agency client members.

Current issues under scrutiny include developing best practice guidelines for a number of areas, including helping agencies to understand intellectual property rights to protect their ideas and refining the pitch process to make it fairer for all parties involved.

Bailey co-founded direct response and advertising agency Jacob Bailey in 1998. The company has offices in London and Suffolk.

Bailey says: “This is an interesting time to be taking over the Agencies Council Chair. We’re in the midst of a period of massive economic change, consumer buying power continues to increase and new direct response channels are opening up, all of this set against a backdrop of growing environmental and regulatory responsibilities.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here