The Direct Marketing Association has named Shaun Bailey, managing director of Jacob Bailey, as its new elected chair of the DMA Agencies Council.
He replaces former chair Chris Arnold, who stepped down in March after four year’s service.
Bailey will formally accept his chairmanship at the council’s next meeting on 27 April. Carlson managing director John Hiney has been elected as the council’s new vice chair.
The DMA Agencies Council works on providing thought leadership on a range of relevant issues that for DMA agency and agency client members.
Current issues under scrutiny include developing best practice guidelines for a number of areas, including helping agencies to understand intellectual property rights to protect their ideas and refining the pitch process to make it fairer for all parties involved.
Bailey co-founded direct response and advertising agency Jacob Bailey in 1998. The company has offices in London and Suffolk.
Bailey says: “This is an interesting time to be taking over the Agencies Council Chair. We’re in the midst of a period of massive economic change, consumer buying power continues to increase and new direct response channels are opening up, all of this set against a backdrop of growing environmental and regulatory responsibilities.”