TNT Post and the Direct Marketing Association (DMA) have signed a “letter of understanding” that commits both parties to promoting environmental best practice in the direct mail sector.
The letter between the two organisations demonstrates a commitment to responsible use of direct mail and proposes the implementation of at least two joint initiatives over the next 12 months. The projects will be developed and implemented by a strategy group formed by TNT Post and members of the DMA’s Mailing Houses Council and will be aimed at businesses of all sizes.
The pledge follows the recent launch of PAS 2020, the first environmental standard to be developed specifically for the direct marketing industry.
Although the DMA works with other suppliers, such as Royal Mail, on sustainability and direct marketing, this is the first formal letter of agreement the trade body has signed.
Chairman of the DMA Mailing Houses Council Gillian Lyall says “Direct mail is a well-used and well-regarded communication channel, used by thousands of organisations throughout the country. This channel must continue to be promoted but not at the expense of the environment.”
TNT Post is the second largest UK postal company and launched in 2003. Simon Dolph recently left his role as director of marketing and communications at the company to join the Chartered Management Institute. A replacement is yet to be announced.