TNT Post and DMA agree environmental best practice

TNT Post and the Direct Marketing Association (DMA) have signed a “letter of understanding” that commits both parties to promoting environmental best practice in the direct mail sector.

The letter between the two organisations demonstrates a commitment to responsible use of direct mail and proposes the implementation of at least two joint initiatives over the next 12 months. The projects will be developed and implemented by a strategy group formed by TNT Post and members of the DMA’s Mailing Houses Council and will be aimed at businesses of all sizes.

The pledge follows the recent launch of PAS 2020, the first environmental standard to be developed specifically for the direct marketing industry.

Although the DMA works with other suppliers, such as Royal Mail, on sustainability and direct marketing, this is the first formal letter of agreement the trade body has signed.

Chairman of the DMA Mailing Houses Council Gillian Lyall says “Direct mail is a well-used and well-regarded communication channel, used by thousands of organisations throughout the country. This channel must continue to be promoted but not at the expense of the environment.”

TNT Post is the second largest UK postal company and launched in 2003. Simon Dolph recently left his role as director of marketing and communications at the company to join the Chartered Management Institute. A replacement is yet to be announced.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here