Starbucks debuts new rewards for card holders

Starbucks UK & Ireland has launched a new Rewards programme for new or existing Starbucks Card holders.

Starbucks UK & Ireland has launched a new Rewards programme for new or existing Starbucks Card holders.

The programme is not based on points collection but offers card holders extra values and benefits to customise their drink when they use their registered card.

Card-holders can experiment by trying different drink combinations with the added extras for free. The free benefits include an extra espresso shot, flavoured syrups, soy milk and whipped cream.

Also, any card-holder who pays for a bag of whole bean coffee with the Starbucks card will receive a Tall Starbucks beverage and other exclusive offers are planned.

Customers can pre-load their Starbucks cards with £5 to begin participation in the programme.

Director of marketing Brian Waring says: “Starbucks Card Rewards is a smart way to help our customers enjoy something special at a time when money is tight.”

Rival chain Costa Coffee has just launched a campaign based on a blind head-to-head tasting against Starbucks and Caffé Nero.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here