Virgin Media has appointed Spike as its digital creative agency and will also work with Saint to integrate digital elements into the company’s brand and advertising campaigns.
Spike will work alongside Virgin Media’s in-house team to create and plan digital campaigns and provide consultation across Virgin Media’s marketing and communications.
Virgin Media’s lead creative agency is Saint’s parent company, Rainey Kelly Campbell Roalfe/Y&R. The agency is responsible for the current “Broadband power to the people” campaign.”
Executive director of brand and marketing at Virgin media Ashley Stockwell says: “Our agencies have a very strong understanding of the Virgin brand and will help us bring our products and services to life online, from ultrafast broadband to great TV content and innovative mobile services.”
The company reported widening losses and a drop in revenues for the fourth quarter to £1.03 billion in February.