Burger King cautious over next quarter

Burger King, the US-based hamburger chain, has reported a 15% rise in net profit to $47m (£31.9m) in the first three months of the year.

Chairman and chief executive John Chidsey says however, due to “ongoing market challenges” and the potential effects of the swine flu virus, it is taking a more conservative outlook in the next quarter.

Despite a slow down in sales during March, revenues rose by 1% to $600m (£407.5m).

Countries such as Germany and Mexico faired weaker compared to the US. The company says it has since bolstered its promotional activities in those countries to appeal to cash strapped consumers, with the launch of value-priced combo meals.

Fast-food chains have generally benefited from the economic downturn as consumers opt for lower priced meal options.

The results follow news last week that McDonald’s saw a 4% rise in first quarter profits to $979.5m (£663.8m) compared to the same period last year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here