T-Mobile to film second flash mob stunt

T-Mobile will tomorrow (April 30) launch the second instalment of its latest brand campaign, with a stunt to be staged at Trafalgar Square at 6pm.

It will follow on from the stunt filmed in January, where 350 dancers broke into a mass dance routine at Liverpool street station. Hidden cameras were placed around the station to capture the dancers and reactions of London commuters.

The guerrilla-style ad, created by Saatchi & Saatchi, was filmed in January 15. A three-minute execution then aired the following day taking up an entire ad break during Celebrity Big Brother.

It also attracted much attention on YouTube where to date it has clocked over 11 million views.

The campaign promotes the “Life’s for Sharing” strapline.

Details of the latest stunt are yet to be revealed, but T-Mobile has posted a teaser video on YouTube calling on people to go to Trafalgar Square between 6pm to 7pm.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here