TUI UK, owner of Thomson and First Choice Holidays, has recruited former Waitrose marketing director Christian Cull to fill the new role of communications director.
Sitting on the UK board, Christian will report directly into Dermot Blastland, Managing Director of TUI UK and Ireland when he joins later this year.
Cull, who is currently director of customer communications at BSkyB will take on responsibility for TUI UK internal communications, public relations and sustainable development.
While at Waitrose he appointed Kitcatt Nohr Alexander Shaw to the integrated marketing account and Manning Gottlieb OMD to handle media planning and buying.
Dermot commented “This exciting new board role has been created in recognition of the importance of communications and sustainable development in driving forward our business.”
Tui and other holiday companies and airlines are currently having to deal with travel issues raised by the swine flu scare. Holidaymakers are being flown back from Mexico and share prices are taking a hit as worries about a pandemic rise.