BBC Worldwide closes Good Homes magazine

BBC Worldwide is shutting its eleven-year old Good Homes monthly magazine, according to reports.

The title lost 20% of its readers in the last ABC audit for the six months to December 2008 compared to the same period in 2007, meaning it dropped out of the home interest top ten titles.

The title’s 97,725 circulation remained above home improvement sector rivals such as Bauer’s Elle Decoration. Other titles in the sector also lost circulation reflecting the cutback on home improvements caused by the credit crunch.

National Magazine Company’s House Beautiful, number three in the market, lost 8% of readers to record a circulation of 161,102 while IPC’s market leader Ideal Home slipped 7.9% to 197,516 copies.

The eleven-year old title will close after its July edition, and staff were put on notice today.

The commercial arm of the public service media company recently said it was reviewing its operations as concerns were raised by a group of MPs about how its money-making activities impact on the BBC’s reputation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here