Integrated agency Bray Leino has formed a strategic partnership with digital brand experience agency iblink to better help service its clients.
Bray Leino, part of the Mission Marketing Group, will look to iblink to create and run its experiential campaigns.
Iblink launched four years ago an combines digital knowledge with live brand experience activities. Projects include last year’s Gillette “Razor Amnesty” initiative.
The agency already has a commercial arrangement with Titan Outdoor whereby it supplies the hardware, software, 3G network and campaign management for the outdoor company’s national, digital and six sheet posters.
Ceo of Bray Leino Bruce Hutton says: “We wanted a close working partnership to give us the same ready access, fast reaction times we would expect were the skills in-house. And we wanted a relationship where retain close control of our campaigns.”