DDB creates Swine Flu hygiene campaign

The Department of Health is launching a hygiene awareness campaign to help combat the spread of swine flu today (April 30).

The campaign takes in television, print and radio and has been commissioned by the Department of Health.

DDB London has devised the campaign that advises people to wash hands after journeys on public transport, to wipe door handles and other surfaces and to cover their mouth when they sneeze.

The DoH also has a programme to distribute leaflets on swine flu, which originate din Mexico, containing information on preventative measures.

Pork suppliers are keen to see the message rammed home that the virus can not be caught by eating pork products. In the US pork industry groups are lobbying for the virus to simply be called H1N1 to avoid consumer panic.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here