EMI Music boosts commercial partnership teams

EMI Music has bolstered its licensing, brand partnerships and synch division with two new senior appointments and a restructure.

The appointments come shortly after the naming of Bauer Media chief marketing officer Andrea Vidler as the music company’s new UK president.

Bob Workman has been recruited as senior director brand partnerships, Europe. He joins from music agency Spin Music, where he worked on projects with companies such as Coca-Cola, News International and Procter & Gamble. He is supported by new brand partnerships manager Hannah Partridge, previously at agency BD Network.

The synchronisation team has been expanded and structured to focus on two areas – Hywel Evans will lead on negotiations commercial terms for the licensing of EMI’s repertoire from artists such as Coldplay and Lily Allen (pictured) and Rich Robinson will lead on pro-actively pitching music to ad agencies, film, TV and gaming companies.

The brand partnerships and synch teams report to Rafael McDonnell, vice president of brand partnerships, licensing and synch Europe.

Advertising agency Adam & Eve recently won the brief to promote the EMI roster of artists.