Robinsons to target mums and children

Bartle Bogle Hegarty uses wildlife to create first major TV campaign for Robinsons Be Natural squash range

RobinsonBritvic is launching the first major TV marketing campaign in support of its new Robinsons Be Natural squash range.

The TV ad shows a “mother bird” – which was specially trained for the campaign – coming home to her human-like home.

The bird is seen walking around the small model house that was custom built for the ad and tidying it up. She then prepares tea, including glasses of Robinsons Be Natural, for her children who are about to come home.

The “Birdhouse” campaign, which was created by Bartle Bogle Hegarty, will also include press, online and in-store activity and launches on Thursday (April 30). Media is handled by Mindshare.

The new squash range, which launched in March under the umbrella Robinsons brand, aims to attract health conscious mothers. It does not contain any artificial preservatives or sweeteners and is made from natural ingredients.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here